Sweet Escape Fest 2024      

Sweet Escape Fest was a hip-hop based music festival in Regina, Saskatchewan held in 2024. To help promote the event, I created a short, engaging social media post that featured the festival’s mascot, Ralph the Pineapple.

Using Blender for 3D modeling and animation, and Mixamo for character animations, I brought Ralph to life. I integrated official festival assets, including logos, fonts, and promotional bumpers, alongside curated footage from the featured musicians and music from festival headliner Fat Joe, to ensure brand consistency while adding my own personal creative touch. All these components were assembled seamlessly in Adobe Premiere.

The final animation was posted to Instagram as a collaborative post between Sweet Escape Fest’s account and my own, allowing it to be featured alongside official advertisements and be engaged with by a broad and diverse audience.